Showing posts with label Box Office. Show all posts
Showing posts with label Box Office. Show all posts

Tuesday, June 03, 2014

Spider-Man's Raid: Breaking even




The big story this weekend at the box office was, of course, Maleficent and Eight Million Ways to Die in the West. The former did better than expected, the latter did worse than expected. We might get a Maleficent 2, while Seth MacFarlane is probably fast-tracking Ted 2.

The more interesting story to me is down at number 7. Seems everyone has forgotten poor Spider-Man already. The Amazing Spider-Man 2 so far has made about $192 million. It will barely make $200 million - if it makes it there at all. For a Spider-Man movie, that's pretty poor. That may not even cover the production budget, to say nothing of marketing.

Now granted, nobody's going to the poor house. Worldwide, this Spidey has grossed $690 million. So, as was the case with the last Pirates of the Caribbean movie, even though domestic went meh, worldwide grosses ensure a follow-up at some point.

That said, I still think the series deserves a major-rethink. The grosses for each successive Spider-Man movie have tailed off considerably. My perception is, Sony rebooted too soon and people didn't fall in love with the new gang. Leads Andrew Garfield and Emma Stone are appealing, but the movies that surrounded them are not so much.

What to do? First, they need to ditch director Marc Webb. He just doesn't have the chops to pull off a big franchise. Let him go back to making smaller fare like (500) Days of Summer, and have someone else with more pizzazz come in. I'm not sure who that should be. Josh Trank, who helmed the lower-key and clever Chronicle might be good once he gets done with his Fantastic Four reboot.

Second, and more importantly, they need to drop the bloat. No more than two villains at a time, please. And this idea of a Sinister Six movie? Drop it. If Sony cant't sell the hero who once had a decent track record, how can they expect to sell villains with none?



Sunday, October 04, 2009

'Whip It' doesn't crack so loud at the BO




Drew Barrymore's directorial debut Whip It (which I review here) did middling business at the box office, which is a real shame. It's a very winning film that could catch on with a large audience if only they'd actually see it.

Over on the Hot Blog, commenter Scott Mendelson remarks "If women moviegoers at large cannot bother to support a purely mainstream and commercial entertainment that is also a good, genuinely feminist movie, then they deserve to have nothing aimed at them except more variations of Jennifer Aniston or Katherine Heigl starring in I'm Nothing Without A Man. To be fair, this is the same as parents complaining about quality family movies and then ignoring The Iron Giant."

I gotta say, Mendelson has a point, even if he is a little strident. Many times people complain there are no good movies out there, then they don't go when such a movie arrives. On the other hand, movie marketing is so saturated by the A-list blockbusters that the Whip Its of the world tend to get lost in the shuffle anyway. And speaking from a purely selfish standpoint, I have to say that I wish more people would hear us critics when we point them to that smaller, lower-key film.

Thoughts?